This policy is effective as of 25 May 2018.
Cookie Policy
We use cookies to help improve your experience of wiltshiresom.com. This cookie policy is part of Wiltshire School of Motoring’s privacy policy, and covers the use of cookies between your device and our site. We also provide basic information on third-party services we may use, who may also use cookies as part of their service, though they are not covered by our policy.
If you don’t wish to accept cookies from us, you should instruct your browser to refuse cookies from wiltshiresom.com, with the understanding that we may be unable to provide you with some of your desired content and services.
What is a cookie?
A cookie is a small piece of data that a website stores on your device when you visit, typically containing information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the purpose of the cookie, and the lifespan of the cookie itself.
Cookies are used to enable certain features (eg. logging in), to track site usage (eg. analytics), to store your customer settings (eg. timezone, notification preferences), and to personalise your content (eg. advertising, language).
Cookies set by the website you are visiting are normally referred to as “first-party cookies”, and typically only track your activity on that particular site. Cookies set by other sites and companies (ie. third parties) are called “third-party cookies”, and can be used to track you on other websites that use the same third-party service.
Types of cookies and how we use them
Essential cookies
Essential cookies are crucial to your experience of a website, enabling core features like customer logins, account management, shopping carts and payment processing. We use essential cookies to enable certain functions on our website.
Performance cookies
Performance cookies are used in the tracking of how you use a website during your visit, without collecting personal information about you. Typically, this information is anonymous and aggregated with information tracked across all site customers, to help companies understand visitor usage patterns, identify and diagnose problems or errors their customers may encounter, and make better strategic decisions in improving their audience’s overall website experience. These cookies may be set by the website you’re visiting (first-party) or by third-party services. We use performance cookies on our site.
Functionality cookies
Functionality cookies are used in collecting information about your device and any settings you may configure on the website you’re visiting (like language and timezone settings). With this information, websites can provide you with customised, enhanced or optimised content and services. These cookies may be set by the website you’re visiting (first-party) or by third-party service. We use functionality cookies for selected features on our site.
Targeting/advertising cookies
Targeting/advertising cookies are used in determining what promotional content is more relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or to limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns and the quality of content presented to you. These cookies may be set by the website you’re visiting (first-party) or by third-party services. Targeting/advertising cookies set by third-parties may be used to track you on other websites that use the same third-party service. We use targeting/advertising cookies on our site.
Third-party cookies on our site
We may employ third-party companies and individuals on our websites—for example, analytics providers and content partners. We grant these third parties access to selected information to perform specific tasks on our behalf. They may also set third-party cookies in order to deliver the services they are providing. Third-party cookies can be used to track you on other websites that use the same third-party service. As we have no control over third-party cookies, they are not covered by Wiltshire School of Motoring’s cookie policy.
Our third-party privacy promise
We review the privacy policies of all our third-party providers before enlisting their services to ensure their practices align with ours. We will never knowingly include third-party services that compromise or violate the privacy of our use.
How you can control or opt out of cookies
If you do not wish to accept cookies from us, you can instruct your browser to refuse cookies from our website. Most browsers are configured to accept cookies by default, but you can update these settings to either refuse cookies altogether, or to notify you when a website is trying to set or update a cookie.
If you browse websites from multiple devices, you may need to update your settings on each individual device.
Although some cookies can be blocked with little impact on your experience of a website, blocking all cookies may mean you are unable to access certain features and content across the sites you visit.
Cookies in use on our website
The following cookies may be set by our website.
| Cookie | Description |
| SESS | This cookie stores the session ID of an authenticated user to provide them a better user experience. This cookie expires 28 days from the session date. |
| e_x | This cookie facilitates A/B testing for the website. Users will receive a cookie with a number where the x is that identifies which experience they have received so that they receive that experience consistently. |
| unam _utma _utmb _utmc _utmd _utmt _utmz | These are Google Analytics cookies. We use Google Analytics to help us collect anonymous statistics on visitors to the site, where visitors have come to the site from, how long a user spends on the site, and the pages they visited. This helps us to understand how people use the site and to make improvements to our site. Read more about their collection and use here. For an overview of privacy at Google, visit here. To opt out, visit here. This cookie expires 28 days from the session date. |
| piwik_ignore | This cookie will be set if you choose to opt out of paticipating in website analytics provided by O’Brien Media. |
| _pk_ref, _pk_cvar, _pk_id, _pk_ses | These are O’Brien Media Analytics cookies. We use O’Brien Media Analytics to help us collect anonymous statistics on visitors to the site, where visitors have come to the site from, how long a user spends on the site, and the pages they visited. This helps us to understand how people use the site and to make improvements to our site. This cookie expires 28 days from the session date. |
| APISID | Youtube viewing and tracking cookies from embedded videos. |
| HSID | Youtube viewing and tracking cookies from embedded videos. |
| LOGIN_INFO | Youtube viewing and tracking cookies from embedded videos. |
| PREF | Youtube viewing and tracking cookies from embedded videos. |
| SAPISID | Youtube viewing and tracking cookies from embedded videos. |
| SID | Youtube viewing and tracking cookies from embedded videos. |
| SSID | Youtube viewing and tracking cookies from embedded videos. |
| VISITOR_INFO1_LIVE | Youtube viewing and tracking cookies from embedded videos. |
| YSC | Youtube viewing and tracking cookies from embedded videos. |
